Project
I created a new careers website for Cleveland Clinic implementing a multi-layered personalization strategy: dynamic pages with differing content based on each user’s interests, context-aware homepages tailored to different professional communities, and a progressive information architecture that supports both exploratory browsing and targeted job searching. The responsive system maintains design consistency across all touchpoints, creating personalized career discovery experiences that speak directly to each healthcare professional's unique needs and motivations.

Skills
UX Strategy/UI Design/Information Architecture/Personalization/Design Systems

Client
Cleveland Clinic

Year
2025

Cleveland Clinic: Personalized User Experiences

Project
I partnered with Foley Equipment to create a new EVP (employer value proposition) brand and careers website designed to reflect their culture and attract top talent. The project included concept development, a custom visual identity, and a digital rollout across web and social media.

Skills
Creative Concept Development/Branding/Website Design/UX Design/UI Design

Client
Foley Equipment

Year
2023

Foley Equipment: EVP Brand and Website Design

Project
I created a distinctive visual brand and a wide range of print and web assets to support a bold, multi-channel recruitment campaign designed to shift public perception and diversify the FDNY.

Skills
UI Design, UX Design, Brand Awareness, Marketing

Client
Fire Department of New York

Year
2024

FDNY: Integrated Recruitment Campaign

PNC PartnerUp: Brand and Website Design

Coming Soon.

Stills:

Some past and current clients: